Audience Profile
I planned how to reach my specific target audience to know who they are and what their interests are. I created an audience questionnaire to research the age, gender, ethnicity and social class of my target audience. I found out what their media needs and wants are so that I could create a film that will satisfy them. Ultimately in order to market my movie I had to find out the best way to reach my target audience.
I have looked at Bauer media, NME and Empire to understand how they define audiences. This has helped me to create my own target audience profile.
1. Who is my primary target audience?
Female 15-35 year olds.
2. What kind of films and television are they likely to prefer?
Comedy, Rom-coms, romantic films.
3. What platforms do they choose to watch films and where are they likely to see information about films?
Netflix, Amazon Prime, Sky.
4. What brands do they prefer?
Zara, PrettyLittlething, Boohoo, Apple etc.
5. What makes my film stand out from the competition?
It is a coming of age film which explores the difficulties of being a teenage girl.
6 . Why should my audience watch my film?
Because it is relatable, but also enjoyable for many people - men as well as women.
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