Thursday, February 3, 2022

REFINEMENTS

1. A minor refinement we made was to change the name of our film from 'True to you' to 'Tru 2 U' to create more youthful, playful branding. of our coming-of-age teen film. This refinement was key in establishing our product's brand and 'look'. Because our film is attracting younger audiences, I believe this refinement was successful for our product. 
2.In post production, we increased the saturation of our film to make it appear brighter and more visually vivid. I believe this post-production lighting change was a necessary refinement in order to create a fun, lighthearted tone rather than a dull, realistic  everyday tone. 






1 comment:

  1. Detailed insight into precisely how you made subtle but crucial changes to colour saturation in order to more firmly signal your production's brand. You show clear understanding of how colour, saturation and the connotations create meaning.

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