CHANGES

We made a major change as a production group, for we decided to change the genre of our film trailer genre. In A1, we decided to create a horror film opening with a supernatural, metaphysical element - however, for this year we decided to take a different route. Originally, we were going to create a sad, emotional film about bullying, featuring a teenage girl as the target. We took interest into themes such as bullying and harassment, and how this affects young teenage girls.

 However, after time reflecting and planning this original theme, we decided to make our protagonist end up strong, and self-loving. We decided to make our film more fun and light-hearted. This change enabled us to be creative in having a 'strong female lead'. As we are a group of teenage girls, we could resonate with elements of our film such as societal pressures to be 'perfect and popular'. We focused on the importance of being 'Tru 2 U'. 

EDITS

Using IMovie, we made final edits to each scene to create a more professional look. In post production, we considered the order of our scenes, the non-diegetic music to be used, the intertitles and the reviews. 

Originally, we ordered the scenes chronologically. However, we eventually rearranged the scenes nonconsecutively because after researching, we understood this is the technique of trailers. 

Therefore, we edited the order of our clips in order to align our trailer with the conventions of a film trailer, which quickly jumps through the narrative in a non-linear way.

REFINEMENTS

1. A minor refinement we made was to change the name of our film from 'True to you' to 'Tru 2 U' to create more youthful, playful branding. of our coming-of-age teen film. This refinement was key in establishing our product's brand and 'look'. Because our film is attracting younger audiences, I believe this refinement was successful for our product. 

2.In post production, we increased the saturation of our film to make it appear brighter and more visually vivid. I believe this post-production lighting change was a necessary refinement in order to create a fun, lighthearted tone rather than a dull, realistic  everyday tone. 

REFLECTIONS

On reflection, while I believe wholly our trailer was successful in achieving what I had hoped, I believe that in some scenes the camera quality is not as sharp as in others. This is evidently to do with using an Iphone 8 vs using an Iphone 12 pro. After carrying out this production therefore, I would have  used a different device to film on for the difference in qualities in clear in our trailer. This could've been achieved by refilming- if we had extra time to complete this - although I do not think the quality takes away from the content itself. 

SOCIAL MEDIA: TRU 2 U

https://www.instagram.com/filmtru2u/

PLANNING: BBFC Certificate

The British Board of Film Classification (BBFC) is a non-governmental organisation founded by the film industry in 1912, which is responsible for the classification and censorship of films in the UK.

Classification is the ‘process of giving age ratings and content advice to films and other audio-visual content to help children and families choose what’s right for them and avoid what’s not’.

The BBFC produce and publish guidelines which influence all classification decisions. They are regularly updated, and the product of public consultation, research and experience, reflecting current views on regulation. The guidelines determine the age category of each film: U, 12, 12A, etc. 

After researching these given guidelines on the BBFC website, myself and my production team decided that our film ‘TRU 2 U’ will fit into the 12A-rating: suitable for anyone aged 12 or over to go and see the film unaccompanied. Our BBFC film certificate was produced using PowerPoint to edit our film name onto a template.

PLANNING: MY TARGET AUDIENCE

Audience Profile 

I planned how to reach my specific target audience to know who they are and what their interests are. I created an audience questionnaire to research the age, gender, ethnicity and social class of my target audience. I found out what their media needs and wants are so that I could create a film that will satisfy them. Ultimately in order to market my movie I had to find out the best way to reach my target audience. 

I have looked at Bauer media, NME and Empire to understand how they define audiences. This has helped me to create my own target audience profile. 

1. Who is my primary target audience?

Female 15-35 year olds. 

2. What kind of films and television are they likely to prefer?

Comedy, Rom-coms, romantic films. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Netflix, Amazon Prime, Sky. 

4. What brands do they prefer?

Zara, PrettyLittlething, Boohoo, Apple etc. 

5. What makes my film stand out from the competition?

It is a coming of age film which explores the difficulties of being a teenage girl. 

6 . Why should my audience watch my film? 

Because it is relatable, but also enjoyable for many people - men as well as women.