RESEARCH: WHO ARE THE TRAILERS AIMED AT?

 I learnt that trailers are mostly always aimed at the same audience as they publicise. All different people enjoy different types of films however people may fit into groups where certain features have a wide appeal. The trailers I analysed and attempted to match the potential target audience can be seen below: 

My conclusions:

VITA AND VIRGINIA is suited towards an Art House audiences. Mainly audiences such as Couples, prestige audiences, literary audiences etc would be intrigued. The film would interest socially aware women who care about history.  Lovers of period drama and The National Trust goers would enjoy this film because of the settings: gardens, flowers at Sissinghurst (National Trust park). Fashionable audiences too for the beautiful costumes/ hats/ hairstyles etc. The film would interest the Bloomsbury Group: a group of associated English writers, intellectuals, philosophers and artists. Older audiences would be interested rather than younger children for the film explores mature themes and I also believe the film gives itself more to female audiences because of the subject matter and content: it is romantic which is more traditionally feminine.  

FROZEN 2 is aimed at towards young audiences and families for this movie is put out by Disney (a mass media conglomerate) who provides for this target audience. Children are pulled into cartoons for the characters are identifiable and cartoon characters explore  appropriate themes — like kindness, being a good friend, resilience, what to do when scared etc. However, adults will secondly enjoy the film for the high-quality animation and production values. Young girls can identify with Elsa for she is a strong-willed, independent woman who inspiring girls can strive to identify with. Elsa can be used as a role model. Action and adventure audiences will also enjoy this film because the trailer presents this genre through the daring adventure scenes: running, jumping. The trailer shows highlights of comedy to engage a wider rage of audiences too. 

APPOLLO 11 would interest audiences who take an interest in history and space craft - most likely teenagers and adults. With the film's rating being G,  there is therefore virtually nothing for parents to be concerned about however some parts of the movie can be very loud and intense, and very young or sensitive children might be frightened. Therefore, children will likely not enjoy this film unless specifically interested in spaceflight and moon-landing. The real footage makes the film feel authentic and therefore has a interesting USP.  Viewers who enjoy documentary will enjoy this film for it is a documentary edited film using solely real footage. Viewers with national pride and scientific interest will enjoy this film for it creates a sense of scientific revolutionary advancement and a further understanding of space.